the video is seen by its intended audience, efforts will have been wasted,
so it's important to be sure at the outset that the video will be in the
right language, on an appropriate video format. If it is for use overseas,
make sure you get copies in an appropriate system i.e. for the US it's NTSC
In deciding on distribution methods clients could ask themselves: will the
video be seen by individuals or groups? Will they see it in their own time
on their own premises and equipment? Will the video be used as support for
a speaker or presenter, or will it be expected to stand alone? Will supporting
printed material (box designs or inserts and labels at the least, and perhaps
accompanying leaflets or brochures) be needed?
Increasingly we're asked to distribute video on a wide range of alternate
platforms. For example one DVD to show at a sales conference, a compressed
version to 'live' on a client's intranet, and a version to be included in
PowerPoint. As broadband penetration spreads we're also asked to provide
compressed video to stream from a company website. Once a client is happy
with the master video, it's relatively inexpensive to compress it for different
formats so: a 'nice to', not 'a need to'.
Alternatively, if speed of communication is an issue compressing and e-mailing
footage might be a tremendous way of providing real cost benefits. BP get
us to do this for their international brainstorm meetings. They feel video
of previous meetings 'captures the intellectual property in the room.'