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The first step for a client to get the video they want is to prepare a rough brief. This should cover what they want the video to achieve, who they want to see it, how they will show it to them, when they need it by, and what resources they have available in terms of money, people's time and access to places, people, or events to film. But watch out. It can be comforting to deal only with people who share our views. Often, we can fall into the trap of preparing material which preaches effectively to the converted but does little to influence anyone else. It's the audience that matters. While it's nice if the boss also likes it, unless the video works with their target audience it's a waste of money. It's a good idea at this point to get suggestions from the production company, Shootyou is always happy to meet you at this point free of charge. We can offer a fresh perspective, probably some previous examples, and perhaps help with irritating questions such as copyright law. |
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